I became aware of the importance of communication early in life. As an only child, I had to reach out in order to make friends, and quickly realized that communication allows us to share our thoughts and feelings, and thereby form connections with others. This basic view of communication was later enlarged by my study of communication theory in XXX University. During my first class, I was introduced to the notion that communication consists not only of exchanges between individuals, but is also an interactive process that involves the sending and receiving of messages within and between social systems. Thus, my studies, together with my natural inclinations, led to a profound interest in the theory and practice of communication.

In addition to my studies, I have gained practical experience in the field of broadcasting. Two years ago, I joined the Sports Channel of China Central TV (CCTV) as a part-timer. Through my work, I learned the importance of pre-interview research, as well as how to stay attuned to an interviewee's responses in order to introduce the right subject at the right time. For example, while covering the first World-cup Wushu Sanshou Competition for CCTV, I was faced with a difficult problem. I needed to interview some Egyptian athletes before the match to prepare a video introduction for the next day. However, it was 5 p.m. when I received the assignment, and time was limited. Furthermore, the Egyptian athletes had only arrived in China an hour earlier, and they appeared tired and uncommunicative. It did not seem like a good time to request an interview. Fortunately, I remembered that a welcome feast had been planned for 8 p.m., and I decided to wait until the athletes were relaxed and happy before approaching them. During the dinner, I made acquaintance with the Egyptians. However, instead of immediately asking for an interview, I drew on my background research to engage them in conversation about Egypt. When I finally made my request, the athletes were happy to comply, despite the late hour and the tough competitions they faced the next day. Most touching of all was the beautiful postcard they gave me as a souvenir after the games. Thus, using effective communication skills, I not only obtained my goal, but also made some new friends.

During my third and fourth year at college, I interned as a photojournalist at the Xinhua News Agency. Here I was given the opportunity to learn about a different medium of communication. I was excited to learn about the profound, though wordless, communication that takes place via photos. At the same time, I began to question the view, put forward in some academic texts, that news photos record images objectively. Rather, I found that photojournalists always incorporate elements of subjectivity, using various lighting effects, large or clear images, certain angles or typical situations to attract people's eyes and influence their way of thinking. As a result of this experience, I read extensively on communication and journalism, and produced a research paper on the topic of subjectivity and objectivity in news communication.

I feel fortunate to have studied at the highly regarded Journalism Department of XXX University, and to have worked at CCTV and at the Xinhua News Agency, two broadcasting organizations of national importance. These experiences have given me a comprehensive background in communication. Furthermore, four years of painstaking study and over two years of practical experience, have led to my pronounced fascination with the dramatic effects of communication and my eager desire to further study the cause of those effects. Thus, my goal is to become an excellent communication scholar and to devote myself to a career in this field.

To attain my goal, I am aware that I must pursue advanced studies in communication theory and technology abroad. In China, communication studies are still in the developmental stage, whereas the United States is at the forefront in this field, and has established a mature, systematic research methodology. Your school in particular is renowned for its communication department. I am deeply impressed by your carefully designed program, which emphasizes both practice and theory. For this reason, I hope to pursue my Master's and Ph.D. in your communication school.

I plan to make mass communication the focus of my graduate studies. I also wish to deepen my knowledge of communication history and advanced communication theories. I am interested in such questions as "What changes have hi-tech tools brought to the process of communication?" and "Where is mass media headed in the future?" In addition, I wish to study the Internet, for although it is a recent form of media, it is flourishing rapidly. The Internet is already influencing traditional mass communication and more change is to be anticipated. Therefore, intensive study of this medium is essential. I strongly believe your unique program will provide me with the opportunity to pursue these lines of study.

If given the opportunity to study in your program, I expect to fully participate in class discussions, and to share my knowledge of Chinese culture, and my professional experience in mass communication with other students. I would welcome the opportunity to exchange views with them on various communication issues. In general, I am prepared to devote myself fully to graduate studies under your guidance. I believe the comprehensive education you offer, together with my own determination and effort will ensure that I attain my future goals. Therefore, I hope you will consider my candidature favorably and I look forward to your response.

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